Lisboa, Lisboa, Portugal
Do you want to join us in building something new at the intersection of food and technology to help advance the restaurant industry and connect everybody with their favorite meals?
Then Kitch might just be the right thing for you!
Kitch is a venture-backed firm that is on a mission to get your favorite restaurant to step into your home, and deliver you a worthy dining experience.
Food delivery is a growing part of our routines. It’s easy, convenient, and there are more and more restaurants available. However, not everything is perfect. Many of our favorite restaurants still don’t make it to our dining tables. And most restaurants haven’t conceived their food to travel across town inside a backpack, on a motorbike.
Kitch is here to fix this. We’re a kitchen. We are not a delivery app, and we are not a restaurant. We’re a kitchen that is distributed all over town and that houses the most exciting restaurants. A kitchen where the most creative chefs will cook new and exclusive dishes, as well as their most popular classics. A kitchen where everything is designed from scratch to order food and eat it at home — from the ingredients to the packaging.
We are a Lisbon-based startup and our team is composed of former executives at major tech, food-delivery, and food & beverage companies and brands internationally, with extensive startup and strategy consulting experience. We are looking to grow and develop by attracting extraordinary people with outstanding talent.
You are passionate about building something from scratch.
You have experience in growth marketing, ideally in a startup context.
You are data driven and believe that everything should be measured. You like to test and believe in relentless experimentation to find the optimal way forward. You are fiercely creative and are unafraid of experimenting with the unconventional roads. You are more than willing to admit failure and to move forward. You get things done, knowing that nothing is ever done and can always be improved.
You love food, and you are excited about embracing the challenge of how food is consumed and distributed in the modern age, enabling restaurants and customers to benefit from technology and innovation. Bringing a new concept to an industry that is largely established is something you look forward to doing.
Finally, but not least importantly, you have a great attitude and are a team player
We are looking for a Head of Growth Marketing to create our strategy and lead our efforts to attract, engage and retain users, and to make them our champions. All of this keeping in mind that Kitch has three types of customers - the Eater, the Restaurant and the Delivery partners.
This is a ground floor opportunity at a seed-stage startup.
Your first goal is to create and operate our growth marketing culture and engine. It’s early days at Kitch and we want to get the word out and to excite people about our mission and food. But we also want to do more: we want to excite our customers, retain them, and make them our biggest advocates. As a startup, we know that we need to punch above our weight to reach these goals. Therefore, we are looking for a growth marketing leader who can create a culture, as well as the processes and execution, for relentless experimentation, with different channels and strategies frequently, optimizing our marketing spend incrementally.
Your second goal is to own performance marketing. You will experiment with a variety of organic and paid acquisition channels - from ads to third-party delivery apps. Being able to engage in systematic A/B and multivariate testing to develop experiments around what content is seen and when by different user segments, and using the results to develop highly optimized strategies for each identified user segment, going down to the individual level, is what we are looking for.
Your third goal is to use data to make better decisions. Ensuring that we can track and measure performance across the different sales channels and initiatives we employ is the backbone we want to build to make sound decisions. If we want to engage in effective growth marketing, we will need to constantly measure and collect data, so that we can constantly build, test, and iterate along the way.